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Meet Our Team
Leader:
Natasha Sherman
Chapter:
Bellaire Business Builders LEAD
Brief Bio:
Originally from the storied city of Saint Petersburg, Russia, Natasha has found her calling as a Bespoke Home Advisor (Realtor) in Houston. She loves nothing more than introducing people to the place they’ll call home, finding joy in guiding others through complicated issues to reach a happy resolution. Natasha’s greatest reward is making people feel safe and confident as she shepherds them through the real estate process with genuine care and empathy. Because a home is so much more than a transaction, she believes “everyone deserves to feel safe and confident on the journey to find their own.”
Before making Houston her home, Natasha was a high-level manager in Russia, overseeing a sales and finance division of over 300 people and orchestrating large-scale corporate events. Leading such expansive teams honed her exceptional leadership and problem-solving skills, and taught her the art of building trust—expertise she now pours into every client interaction. She has a knack for keeping complex projects on track and a talent for bringing people together, traits that continue to define her career and community involvement to this day. It’s no surprise that Natasha is equally passionate about networking—she thrives on forging genuine connections and supporting others wherever she goes.
Outside of her professional life, Natasha is an avid reader and a budding short story writer, currently working on a couple of funny books (finding the time to finish them is its own comical challenge!). She loves traveling and cherishes time with her lovely family—three kids and a cat named Whiskey—who fill her life with joy and adventure. True to her hospitable nature, Natasha delights in organizing imaginative themed parties that gather friends and neighbors in laughter and camaraderie. Equally passionate about giving back, she is a heartfelt volunteer who helps fellow immigrants adapt and thrive in the U.S., sharing the same warmth and support that guided her own journey.
Leader:
Chris Lively
Chapter:
Brazoria Breakfast Business Builders LEAD
Brief Bio:
Born and raised in Houston. I have lived here and surrounding areas most of my life. My work background is mainly auto parts management- retail and commercial.
I am excited to provide my realty clients with the same sense of urgency and care that I have used in my previous career.
As an agent who's an expert in this local area, I bring a wealth of knowledge and expertise about buying and selling real estate here. It's not the same everywhere, so you need someone you can trust for up-to-date information. I am eager to serve you.
Leader:
Melissa Conkling
Chapter:
Clear Lake Connections LEAD
Brief Bio:
Mel Conkling is the founder of Social Media Marketing by Mel, a boutique social media marketing agency dedicated to helping small businesses grow through intentional content, proven strategies, and authentic connection. With over 13 years of experience in digital marketing—and a background as a proud U.S. Air Force veteran—Mel brings a strategic, disciplined approach to every client engagement.
Known for her hands-on support and results-driven mindset, Mel specializes in helping small business owners stand out online, generate quality leads, and build communities that convert. From creating scroll-stopping content and running high-converting Facebook and Instagram ad campaigns to offering one-on-one coaching, Mel meets business owners exactly where they are—and helps them move forward with confidence.
Over the years, Mel has worked with a wide range of industries including real estate, law, pet services, insurance, retail, and wellness. Her client-focused approach and ability to translate goals into results have made her a trusted marketing partner for entrepreneurs across Texas and beyond.
At Social Media Marketing by Mel, the mission is clear: to make marketing simple, strategic, and effective—so small business owners can focus on what they do best.
Leader:
Nancy Cooper
Chapter:
Conroe LEAD
Brief Bio:
As a proud native Houstonian with over a decade of real estate experience, I’m passionate about helping others navigate the Houston market and surrounding areas. Whether you’re buying your first home, selling a long-time residence, or investing in your future, I’m here to guide you every step of the way.
With local expertise and a heart for service, I’m committed to putting your best interests first and making your real estate goals a reality. I’m truly blessed to do what I love every day.
Leader:
Sheri Landrum
Chapter:
Cypress Connectors LEAD
Brief Bio:
Sheri hails from the great Pacific Northwest. Growing up as a farmer's daughter, she learned how hard work and dedication dictate the future. She has 3 beautiful children that she taught how to drive a car, one a tractor!
In 2002, Sheri stepped into the world of Real Estate in Washington State. Reaching well beyond the Million Dollar club within her first year and accrued ABR accreditation, donated her time to the annual fashion show for Habitat for Humanity for multiple years ending with co-emceeing the event. Sheri sat on the 2nd founding board for Blue Skies for Children which has become the #1 Non-profit in her hometown.
Sheri devoted her time and energy as a business partner in 2 restaurants in Scottsdale and a 3rd called Lucky's Burgers and hotdog grill named after her lucky St.Patricks birthday. She was licensed for a 2nd time in Scottsdale where she was the Office Manager and Realtor for a Boutique real estate office.
Some say what doesn't kill you makes you stronger, she found out she could survive a hurricane and serve her community as well during Harvey. Inspired by the people of Cypress, she knew this was home and created her Facebook group, Friends In Cypress, to build connections. Licensed for a 3rd time, Sheri dove head and heart into her passion of Real Estate once more and she is here to stay as a Realtor, Sponsor and Mentor for eXp Realty.
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Leader:
Haley Zalocha
Chapter:
Energy Corridor LEAD
Brief Bio:
Haley Zalocha is an Agent with Simple Sage Insurance Agency, she has six years of experience with P&C insurance in the Greater Houston Area. Haley specializes in Gulf Coast property insurance. She prides herself on working for her clients and not the companies she writes with. She enjoys spending time with family and friends, her grandson being one of her favorites. She also spends her free time traveling, seeing live music and theater.
Leader:
Kelly Baca
Chapter:
Fort Bend Professionals LEAD
Brief Bio:
I started my agency in 2006. I have a property and casualty license, health and life license, securities 6 & 63 license. My agency is in Sugar Land. Baca Insurance Agency is a full-service agency. We offer insurance for home, auto, life, business, boats, RVs, mobile homes, and more. Prior to starting my agency, I was in the car business for 12 years. I have 3 sons and two granddaughters.
Leader:
Christina Gibson
Chapter:
Fulshear LEAD
Brief Bio:
Having a focus on Excellence, Commitment, Integrity and Trust, Christina Gibson is passionately devoted to helping clients find their forever homes. Whether you're in the market to buy, sell, or even lease a home, Christina brings forth her extensive skills and expertise to navigate the process, ensuring a favorable and stress free outcome. With a deep love for the local community Christina Gibson actively engages in giving back with volunteering and helping others when possible. Recognized as a trusted advisor and expert within the real estate realm, Christina stands as a valuable community asset, epitomizing true professionalism in every aspect of her work.
Leader:
Tom Finlay
Chapter:
Galleria Growth Group LEAD
Brief Bio:
Tom is a native Houstonian, graduate of the University of Houston, and a member of St. John Divine Episcopal church. His career includes successful stints in corporate sales, publishing, hospitality management, technology consulting, and entrepreneurial endeavors. He is the Principal Consultant at Reliable IT Systems Company, which serves SMB clients with technical consulting, cybersecurity, managed services, web design and digital marketing.
Leader:
Siam Maxie
Chapter:
Heights Breakfast Business Builders LEAD
Brief Bio:
Siam Maxie is a highly respected financial leader and active community advocate based in Houston Heights. As a seasoned Mortgage Loan Originator, she is dedicated to empowering individuals and families through their homeownership journeys, simplifying complex financial paths with clarity and personalized guidance. Siam's unique expertise as a builder, combined with her deep involvement in community development and dedicated board service with Habitat for Humanity, provides a holistic perspective on creating strong homes and thriving neighborhoods. She is passionate about leveraging her diverse insights to foster financial literacy and contribute to the continued growth and well-being of the Heights community.
Leader:
Charlotte Duffy
Chapter:
Humble Breakfast Business Builders LEAD
Brief Bio:
Charlotte Duffy is a dedicated and multifaceted professional with a deep-rooted passion for making a positive impact in the lives of others. As a REALTOR® Charlotte provides her clients with expert guidance and personalized support in their real estate journeys. Her keen eye for detail and commitment to excellence ensures that every transaction is seamless and rewarding.
Beyond her real estate expertise, Charlotte is a compassionate Crisis Intervention Coach, offering support and guidance to individuals in their most challenging times. Her empathetic approach and extensive training equip her to handle sensitive situations with care and professionalism.
As a Licensed Financial Services Professional, Charlotte brings a wealth of knowledge to help clients navigate their financial landscapes. Her holistic approach ensures that individuals and families are empowered to make informed decisions that align with their financial goals.
Charlotte's journey of service extends to her role as an Ordained Clergy. She is devoted to fostering spiritual growth and providing solace to those in need. Her ability to connect with people on a profound level makes her a trusted confidant and leader.
Committed to making a meaningful impact, Charlotte thrives on both individual connections and collaborative partnerships. Her unwavering dedication to serving others is evident in every aspect of her work, making her a beacon of hope and support in her community.
In addition to her professional roles, Charlotte treasures her time as a loving grandmother. Her grandchildren bring her immense joy and inspiration, and she delights in creating cherished memories with them. This personal connection fuels her dedication to making the world a better place for future generations.
Leader:
Todd Smurl
Chapter:
Katy Lunch And Earn LEAD
Brief Bio:
Hi there! I'm Todd, portfolio manager and founder of Integrity Financial Planning. With 30 years of experience in financial services, I'm passionate about helping successful professionals, business owners, and high-net-worth families achieve their financial goals.
I've held various positions with successful companies throughout my career, including Senior Wealth Advisor at Goldman Sachs Personal Financial Management, Chief Investment Officer at Compass Bank (Now part of PNC Financial), and Senior Portfolio Manager at The Private Bank at Bank of America. These roles have allowed me to hone my skills and expertise in portfolio management, ultimately leading me to create Integrity Financial Planning.
As the founder of Integrity Financial Planning, I aim to provide comprehensive financial planning services and personal index portfolios tailored to each client's unique needs. I believe a personalized approach is the key to financial success, and I'm committed to helping my clients make informed decisions about their financial future.
I hold a B.A. (Bachelor of Arts) from the University of Central Arkansas and an MBA from the University of Arkansas at Little Rock. I'm also a proud member of the CFA Institute and the CFA Society of Houston.
Leader:
Steve Paterson
Chapter:
League City LEAD
Brief Bio:
Steve Paterson is currently the CEO/Managing Partner of PCP Digital / Paterson Consulting Partners LLC, which specializes in fractional CMO services for small to medium businesses. The company is also a coproducer of Galveston Bay BizCast where Steve is also the host. The show will be debuting in March. He is the former President and CEO of the League City Regional Chamber of Commerce in League City, Texas.
Steve came to the world of non-profit management, after a successful thirty-five-year career in newspaper and media management. Where he has held the titles of Publisher, Group Publisher, Division President, and Corporate Director. He brings to his current position a diverse group of skill sets, which include publishing, finance, marketing, operations, manufacturing, distribution, digital communication development, merger and acquisition, and new business development as part of his acquired education in senior management and c-level positions in his career.
Steve is a graduate of Florida Atlantic University with a bachelor’s degree in Political Science, with a minor in marketing. He also holds several advanced executive program certifications from Northwestern University, the Kellogg School of Graduate Studies, and the American Press Institute.
He is the recipient of the prestigious James M. Cox Award for Sales Excellence from Cox Media and was recognized by the Newspaper Association of America and presented the NCN Award for outstanding work in innovation and new business development.
He has been married to his wife of forty-four years Debra and has two daughters. His daughter Kelly is an Elementary school teacher specializing in mathematics, her husband Val is in the Event Management business. His daughter Colby works in real estate senior management and her husband Jordan is employed as a professional forensics structural engineer. Both of his daughters are graduates of the University of Texas, Austin where they graduated with honors.
Leader:
Lezlie King
Chapter:
North Region Leader, The Woodlands Lunch And Earn LEAD
Brief Bio:
Over a 40-year career with AT&T, Inc., and as the owner of a luxury day spa, I have honed a diverse set of skills in management, marketing, sales enhancement, and practical business operations. My experience includes mentoring young women navigating their corporate or small business careers, reflecting my natural inclination to help others and derive satisfaction from supporting both peers and customers. My focus has been on building strong customer relationships through genuine collaboration and effective management practices.
In addition to my extensive background, I offer my expertise in sales, business development, and creative strategies to help you grow and retain your customer base. I am committed to the idea that local businesses should remain deeply engaged in their communities and contribute to economic development. My current endeavors include managing a marketing and social media business, providing life and career coaching, and contracting as an insurance broker via an independent insurance brokerage firm, Warrant Financial Services. I actively network with business owners through the Women’s Council of Entrepreneurs and the Willis Business Network and recently launched the Houston LEAD - Downtown Conroe Chapter to share insights and foster growth among small business owners and professionals in the North Houston areas.
Leader:
Alexis McCarty
Chapter:
Post Oak LEAD
Brief Bio:
Alexis McCarty
REALTOR
Better Homes and Gardens Real Estate
Gary Greene
A native Houstonian with a competitive edge, Alexis McCarty is a committed real estate professional. She brings tact and expertise to every transaction. Alexis is well-equipped to advocate for her client’s best interests. Because a home is a financial and emotional investment, she believes “buying or selling a home should make dollars and sense.”
Before launching her real estate career, Alexis served as Vice President of her family’s custom sign and graphics business. Her day-to-day sales and project management duties uniquely developed a skill set that transitioned perfectly into real estate. “Daily, I managed employees and projects, all while managing customer expectations.” Real estate is much the same. Clients need to buy or sell a property. Still, the challenges of the transaction, the laws, and the ever-changing market require a knowledgeable agent who will educate and guide them to success.”
Alexis enjoys spending her free time with her husband of 22 years and their two daughters. An active member of First Methodist Houston, she enjoys live music, cooking, wine, and good books. Alexis believes strongly in her faith. She is the director of a homeless ministry two mornings a week. She has a degree from Louisiana State University. Geaux Tigers!!
Connect with Alexis McCarty today to work with a dedicated and reliable real estate professional who will work hard for your success.
Leader:
Holden DiLalla
Chapter:
Spring LEAD
Brief Bio:
Holden DiLalla is a Senior Loan Officer at Revolution Mortgage, a company known for its streamlined approach to residential home lending. With a deep commitment to serving a wide range of borrowers, Holden helps clients navigate the often-overwhelming mortgage process with confidence and clarity. Whether it’s a first-time homebuyer or someone looking to refinance, he brings a solutions-oriented mindset to every file—offering flexible options and creative strategies even when the odds seem stacked. At Revolution Mortgage, the philosophy is simple: if we can’t do the loan, no one can. This level of confidence and capability is what Holden delivers to every client, every time.
With a year and a half of hands-on industry experience, Holden has immersed himself in the mortgage world as both a student and a professional. He prides himself on being highly communicative, deeply educational in his approach, and someone clients can count on from start to finish. Born and raised in Houston, TX, Holden understands the local market and community values. Outside of work, he enjoys spending time with his wife and young daughter, golfing, fishing, and woodworking. Known for his reliability, trustworthiness, and ability to think outside the box, Holden is not just a lender—he’s a partner in helping people achieve the dream of homeownership
Leader:
Cherie Wagner
Chapter:
The Inner Loop LEAD
Brief Bio:
Cherie has been leading teams and facilitating personal and professional growth for many decades. Ensuring everyone has a seat at the table - literally and metaphorically - and their voice is given space is a hallmark of her approach. Having worked in corporations across multiple industries and now guiding small businesses in the investment, retirement, estate planning, and insurance world, Cherie is adept at encouraging dialogue even in difficult conversations yet keeping people focused.
Volunteering as a leader for the Inner Loop chapter is another space where her passion for fostering collaboration and growth welcomes people to be authentic and productive, learn and share alongside other small businesses, and provide leads and referrals so everyone grows together.
Leader:
Erik Smith
Chapter:
The Inner Loop LEAD
Brief Bio:
Erik Smith is a results-driven sales leader with over 14 years of experience in the financial services industry. As the Medical Sector Manager at PrimeWay Federal Credit Union, he specializes in delivering tailored financial solutions for medical professionals in Houston and Greater Houston. His strategic approach drives revenue growth and fosters long-term partnerships by addressing the unique financial needs of healthcare providers. With proven expertise in business development and relationship management, Erik empowers medical professionals to navigate their financial journeys with confidence and achieve lasting success.
Leader:
Katherine Quarfordt
Chapter:
Tomball LEAD
Brief Bio:
Katherine’s passion is people! Her empathetic approach to both professional and personal connections contribute to her success empowering others to achieve their goals. With 20 years in industrial sales, 10 in real estate, 9 philanthropic, and 8 in hospitality, she brings enthusiasm and out of the box thinking to everything she does. Hopepunk Transformations helps small to medium sized businesses optimize operations and increase profits quickly and easily.
Katherine enjoys traveling with her partner, Bo, by plane, train, and automobile to experience all of life’s abundance of food, drink, and culture. She has 3 children and 1 grand child who share her passion of people and travel.
In addition to Houston LEAD, she is a member of Texas WEAT, and Texas Wine & Grape Growers Association.
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